Crown Melbourne Limited today announced that more than $200 million will be spent to improve premium player facilities at the Crown Entertainment Complex. The investment will create more than 200 new jobs and will strengthen Crown Melbourne’s position as one of the world’s leading integrated resorts.
Crown’s international premium player turnover has grown significantly over the past few years, coinciding with the growth and appeal of the Aussie Millions to overseas players, underpinning the decision to make this investment.
“Having looked at the best of what is on offer from other leading integrated resorts in the world, we are consolidating Crown Melbourne’s leadership position in the international premium player maket,” said Mr James Packer, Executive Chairman of Crown Melbourne Limited.
“On completion, our premium facilities will rival the best in the world and allow Crown Melbourne to compete successfully in this very competitive sector of the global tourism market.”
Crown Melbourne’s CEO, Mr David Courtney, said that the new development would provide a number of new private VIP gaming options, including a redevelopment of the Presidential Villa on Level 39 of the Crown Towers into the world’s newest and most luxurious gaming club, showcasing four new private VIP gaming salons and ten new gaming tables. The new penthouse gaming salons will give premium players a 360 degree view of Melbourne’s skylines, parklands and Port Phillip Bay.
Other redevelopments include a substantial upgrade and expansion of the VIP Mahogany Room, improvements to the complex spa facilities, a new lobby bar in the Crown Towers lobby area and a refurbishment of the Crown Towers villas.
The project is scheduled to be fully completed by the first half of 2012. The expansion has been facilitated by the amendments to the Crown’s licence late in 2009 which allowed an increase in the number of gaming tables permitted. The new premium player facilities will complement other redevelopments at Crown including a refurbishment and upgrade of the main gaming floor and other areas of the Crown Entertainment Complex such Crown’s new third hotel, the Crown Metropol.
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