Harrah's Announce Partnership with 888's Dragonfish
Posted at 15:18 2009-09-12
Dragonfish, the independent B2B division of 888, has signed an agreement to provide online gaming services, including poker and casino software, for Harrah's Interactive Entertainment's entry into the online gaming market. Dragonfish will support the UK launch and rollout of the World Series of Poker (WSOP) and Caesar’s Casino brands, however no timeframe was included with the announcement.
Dragonfish will deliver its market leading poker and casino software, ePayments, CRM, Customer Support and VIP services, creating a platform to grow the WSOP and Caesars casino brands online, positioning it for the widely-anticipated re-opening of the huge US market to online gaming.
"This is a ground breaking deal for 888 and demonstrates our ability to provide real value to globally renowned, land-based casinos and their leading brands," said Gigi Levy, Chief Executive Officer of 888. "We have the structure in place to realise our B2B division's full potential over the next 18 months and beyond and today's announcement of our partnership with an industry giant is further vindication of this strategy."
"As we develop and roll out our interactive strategy, we have chosen to work with 888, primarily for their world-class technology, scalability, and a strong commitment to compliance, and responsible gaming," said Mitch Garber, Chief Executive Officer of HIE.
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Harrah's positioning themselves to enter the online gaming market
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