You know how something’s just go together? Pancakes and maple syrup, wedges and sour cream, ham and burger! Well as far as I am concerned you can add poker and beef jerky to the mix! So as you can imagine I am pretty excited about this latest piece of news!
Jack Links Beef Jerky has been named the new presenting sponsor of World Series of Poker. Jerky lovers, like me, are crying tears of joy over the news!
Poker has always come with the classic saying “All you need is a chip and a chair.” But with today’s news, the saying may become, “All you need is a stack and some Jack.”
Effective immediately the WSOP will now be known as the World Series of Poker Presented by Jack Link’s Beef Jerky. “The game of poker is all about sharing good times with great friends. Jack Link’s enthusiasts and poker fans are cut from the same cloth – they are fun-seeking, adventurous spirits,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “The World Series of Poker Presented by Jack Link’s Beef Jerky is the most esteemed gaming event in the world, and poker’s untamed spirit truly embodies the Jack Link’s brand. Being part of this thrilling tournament is just one more way Jack Link’s is helping people to Feed Their Wild Side.”
The deal, which is said to be worth well into the millions, is a multi-year deal kicking off this year at the 40th Annual World Series of Poker Presented by Jack Link’s Beef Jerky getting underway at the Rio® All-Suite Hotel and Casino on May 26, 2009. The WSOP sponsorship is one of the most significant event partnerships for the Jack Link’s brand.
Who honestly doesn’t love Jack Link’s, the No. 1 brand of beef jerky and the fastest-growing meat snack manufacturer worldwide? They lead the nearly $3 billion meat snack category. As the recognized category leader, Jack Link’s offers more than 100 premium meat snack products in more than 40 countries.
“This is a great fit between two category-leading brands,” said Ty Stewart, WSOP vice president. “We’ve found a savvy and fun sports marketer who fits our culture and we welcome Jack Link’s to the WSOP family.”
We will be seeing a lot of Jack Links according to the terms of the agreement. Jack Link’s will be visible on the tournament floor, including the poker tables, the new Wild Card Café (replacing the No Limit Lounge) and signage throughout the venue. In addition, Jack Link’s is committed to advertising on World Series of Poker telecasts on ESPN. Jack Link’s products will be available for sale throughout the Rio, including the popular poker kitchen. Who doesn’t love chewing on Jerky whilst playing poker?
A WSOP-branded national promotion will also be forthcoming as part of the deal.
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