UK-based gambling giant 888, the parent company of well known brands such as 888poker and 888sport are set to take their exposure to the next level thanks to a newly announced partnership with the Professional Darts Corporation. Players on 888poker can look forward to an influx of fresh fish after 888 took up the major sponsorship of the extremely popular Premier League Darts.
TV broadcasts of Premier League Darts will be saturated with various 888 branding and advertising.
Premier League Darts has proven a booming success in the UK niche sports market, attracting raucous crowds live at the event, along with healthy TV audiences throughout the UK, Europe and in countless other countries throughout the world.
Cult figures like Phil ‘The Power’ Taylor, Raymond ‘Barney’ van Barneveld and Australia’s own Simon ‘The Wizard of Oz’ Whitlock have been spawned from the upbeat made-for-TV presentation of Premier League Darts. All players have their own entrance music and the various rounds of the competition are played in large arenas throughout the UK.
The 888 Sponsorship of Premier League Darts makes a lot of sense due to the fact that poker and darts share some common appealing qualities. Often seen as two of the least athletic “sports” in the world, both activities give hope to overweight, middle-aged men hoping to achieve their aims of professional sports stardom.
Darts has also developed a solid following among the poker and sports betting communities. They are also share the fact that men and women can compete equally at the highest level of the sport – although female poker players have had significantly more success to date.
PDC Chairman Barry Heard was delighted to have the support of 888 for the upcoming season. "With television coverage being shown worldwide, the 888.com Premier League Darts will provide an ideal showcase for 888.com's online casino and poker brands," said Hearn.
Hearn’s sentiments were echoed by the Managing Director of 888.com, Adi Soffer-Te'eni, who said, "We are extremely excited to have the opportunity to once again be involved with this event. Over the years the Premier League Darts has grown substantially and now with an international reach we feel it's the perfect time to align our brands again."
Fox Sports will be airing each round of Premier League Darts live – with the first round scheduled for 6:00am AEDT on Friday morning. For those with gainful employment or sleep to engage them at that time, Fox Sports will be running repeat coverage of each round multiple times in more Australian friendly timeslots.
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